About Us

About Us – The Story of Nuraya Jewels

Every great brand has a story, and ours began with three ordinary friends and an extraordinary dream.
Rahul Verma, Joga Singh, and Dikshit Dhiman met during school and, over the years, shared not just friendship, but a vision to create something meaningful.

The spark was lit when Rahul, who managed deliveries for his family’s gold and silver jewellery business (a legacy since 1948), shared his experience. That rich heritage inspired us to build a brand that blends tradition with trend, luxury with affordability, and heritage with style.

That’s how Nuraya Jewels was born.


What ‘Nuraya’ Means

Inspired by the Urdu word Noor, meaning light, beauty, and radiance, we believe every person carries their own light. Our jewellery is designed to enhance that glow, making you feel elegant and confident with every wear.


Our Collection 💎

  • Gold-Plated Jewellery

  • 1 Gram Micro-Polished Jewellery

  • Premium Imitation Jewellery

From weddings to festive celebrations, or even adding sparkle to your everyday look — we’ve got the perfect piece for every occasion.


Our Mission

We don’t just sell jewellery — we create moments. Every design is curated to help you express yourself, celebrate your story, and feel your best self.


Why Choose Us?

  • Strict Quality Checks for flawless designs

  • Easy Exchange & Refund policies

  • Affordable Luxury without compromise

  • Serving All Over India with love


A Note From Us

We started Nuraya Jewels with love, trust, and a dream. Your support turns that dream into reality every day. Thank you for being part of our journey — here’s to shining together. 💖

Follow us: @nuraya.jewels | Shop now: nurayajewels.store